ExactTarget 2010 Notes

The conference this year was great. I learned a lot more this year than last, but think that it was run much smoother last year. The big focus this year, including ET's purchase of Co-Tweet, revolved around Social Media. I actually got a certificate from The ExactTarget Academy called 'Social Media Strategy with Sergio Balegno of MarketingSherpa. Funnily enough, he had a 5-slide case study on our original Sprout Campaign in his presentation! All in all, this is a must-attend event for anyone involved in using ExactTarget, or anyone thinking about it. Though I'd like to say I would not go next year, for a 3rd year in a row, I'm sure I could attend a different set of presentations that I'd learn heaps from. 

One thing to note: they did NOT record their sessions. They will, however, provide the slides. I think we could consider this for Summit - going into the 3rd year, I think people will wonder why they'd pay so much to come when we post the videos after and re-blog them over and over again. Why not keep the content, make people come to the event, and maybe at a much later date - allow people to view the videos after logging in (Second User Data). 

Sessions Attended

  • Social Media Strategy with Sergio Balegno of MarketingSherpa
  • Keynotes: Scott Dorsey, Scott McCorkle, Andy Sernovitz (WOM Book), Richard Branson
  • Opt-in Optimization: Rethinking the Subscriber Center
  • Grow: How to Acquire Email Subscribers, Facebook Fans & Twitter Followers
  • The Top 10 Design Lessons We Learned in 2010
  • Triggered & Transactional Messaging for Retailers
  • In the Works: Release 139
  • Contact Strategy Roundtable: LiveNation (Ticketmaster) Email Manager

Other Companies

  • Best Buy changes their triggered campaigns every 3-6 months and monitor the results. It's an ongoing effort. They don't do 1 time A/B tests - they don't have time to do it. 
  • Expedia has a huge team dedicated to email. Roughly 20 people. 
  • Expedia wants to bring it down from emailing 1 customer 60 times per year to 40. 
  • LiveNation sends 20-25M emails per week. 
  • Many companies have 'Social Departments'
  • LiveNation went from 4 to 3 emails per week and it halved the unsubscribe rate - it's a good idea to test the email frequency and get it right. 
  • ExactTarget has about 15-20 people who 'touch' an email before I read it. 
  • Groupon sent 236,821,903 emails for Sep 2010. 

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Lots of Events

We're full steam ahead with upcoming events. Over the next 6 months we've got user groups, conferences and of course our own world-wide user conference - Atlassian Summit! Here is a list of the upcoming events.

Try to keep these events in the back of your head and if you know of a customer interested in being more involved in the community, learning some new tools and tricks, or getting introduced to a new Atlassian product, make sure to let them know about Summit and the upcoming user groups.

If your interested to know whom from Atlassian will be attending these upcoming events go to the page Atlassian Conference Attendees. However, we haven't finalized the Summit attendee list yet, so I'll keep you posted.

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Happy System Administrator Day

Today is the 11th annual System Administrator Appreciation Day. If you need a reminder, here's a short appreciation of what system administrators do, all day every day:

  • A sysadmin unpacked the server for this website from its box, installed an operating system, patched it for security, made sure the power and air conditioning was working in the server room, monitored it for stability, set up the software, and kept backups in case anything went wrong. All to serve this webpage.
  • A sysadmin installed the routers, laid the cables, configured the networks, set up the firewalls, and watched and guided the traffic for each hop of the network that runs over copper, fiber optic glass, and even the air itself to bring the Internet to your computer. All to make sure the webpage found its way from the server to your computer.
  • A sysadmin makes sure your network connection is safe, secure, open, and working. A sysadmin makes sure your computer is working in a healthy way on a healthy network. A sysadmin takes backups to guard against disaster both human and otherwise, holds the gates against security threats and crackers, and keeps the printers going no matter how many copies of the tax code someone from Accounting prints out.
  • A sysadmin worries about spam, viruses, spyware, but also power outages, fires and floods.
  • When the email server goes down at 2 AM on a Sunday, your sysadmin is paged, wakes up, and goes to work.
  • A sysadmin is a professional, who plans, worries, hacks, fixes, pushes, advocates, protects and creates good computer networks, to get you your data, to help you do work – to bring the potential of computing ever closer to reality.

We are lucky to have unbelievable System Administrators on staff. Throughout the summer I've been extremely impressed by your professionalism and talent. Thanks guys for all your hard work! (and sorry for clogging the network)

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We're halfway into Movember and the Mo Bro's are making some serious progress. Although Sloat has resorted to taking headshots in black and white to increase contrast...and Revo is starting to look more and more like Ron Jeremy everyday.

The Donation Situation

_"Movember is helping to support three vaccine research programs and move 12 new medicines from the laboratory to clinical trials. These may alleviate pain and suffering for the nearly 2.5 million men and their families who are currently facing prostate cancer in the U.S. How else can we say thank you from the bottom of their hearts and ours?" said Dr. Jonathan Simons, Prostate Cancer Foundation President and CEO, "Without Movember, the progress of those projects would have been hindered."
Kudos to the Sydney boys who picked up their game and have now overtaken the San Franciscans in their fundraising efforts._

Mo of the Week

The results are in and thanks to the Survey Plugin it's clear to see that Todd was the clear favourite for the Mo of the Week.

What about the other Mo Bro's?